lIlluminare

For the Charity Alternative Hair Show entitled “Illuminare,” we wanted to collaborate with Mario Krankl to create an alternative world with lavish dresses and unusual makeup. The location at Leopoldskron Castle in Salzburg helped us to perfectly showcase Mario Krankl's latest collection. We tried to create different parallel worlds with our stories. We combined retro with modern to showcase the fashion, but above all the hair design of star hairdresser Mario Krankl. To implement this project, a lot of set technology was used, such as fog machines, spotlights, dry ice, etc., in true Hollywood style. We needed 10 employees and 2 days to get the project in the can and into post-production.